The following behind-the-scenes video on the making of Mad Men's season 3 poster is not only a glimpse into how they made the cool shot seen above, it's also a fascinating look into how set designers participate in the allegory within a story. Even if it's just for promotion, the symbolism of a show such as Mad Men, is conveyed through water rising, reflections and lighting, metaphorically showing how this character's mysterious past, bad boy ways and the impending 1960's cultural shift is about to drown him. You don't need exposition to give viewers this idea, it's all done with imagery.
See more Mad Men video at AMC.
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